I was asked this question on a recent blog posting, and needed to give it some thought before giving my answer. For those interested, here it is, from my perspective. Let’s start with answering that question in the reality of our world from a business perspective. Who is the customer? There are many different levels of ‘customer.’ To the manufacturers of the product (let’s stick with toothpaste as the product, as per last week’s blog), WalMart itself is the customer. Aquafresh markets to WalMart, not to the end user. For WalMart, the customer is the person who actually purchases the product. Mom comes along, and throws a few tubes of Aquafresh in the cart, takes them to the checkout, and buys them. In one sense, Mom is the customer. However, who is the end user, or consumer? Now the Aquafresh makes its way to the master bathroom, where Mom and Dad use it dutifully every morning. Another tube goes to the family bathroom, where the kids use it as well. And yet another tube goes to the guest bathroom, where it is only used occasionally. Mom is the customer, but so are the others: Dad, the kids, the guests, etc. One might call them residual customers, because although they didn’t actually make the purchase, they are using it and they are benefiting from it. So, in a spiritual sense, who is the customer in our churches? I believe the customer is the one who benefits. Let me be clear, we’re not hawking a product here. We’re sharing good news with people that can lead to a life-changing relationship with Jesus Christ. If ‘good news’ is our ‘product,’ then, who benefits from us sharing it? God? One could say that our worship pleases God, but God is unchanging. God does not benefit from our worship of Him. He is, was, and is to come, regardless of what we do. Who benefits? I believe the people in the pews benefit from coming to church, praising God, hearing the Word, and being spiritually uplifted, challenged, encouraged, etc. They are, in that sense, ‘the customer.’ Who else? Those outside of the church who benefit because people in the church are sharing the love and mission of Christ. These are the residual customers; the end users. The husband who may not come to church regularly, but is blessed with a godly wife who influences him and the children. We may not see the results immediately, but there are residual benefits that are passed on to people outside of the church. I realize there are people who are thinking – IT’S NOT ABOUT WHO BENEFITS! IT’S NOT ABOUT WHAT’S IN IT FOR ME, WHAT I GAIN, ETC.! But isn’t it? I realize we are in worship for what we can give, and what we can offer to God in our praise and worship and submission of ourselves to Him. But the Bible is full of examples of Jesus teaching that coming to God results in benefits for those who come. Rest for the weary. Peace for the troubled. Eternal life for the lost. Relationship for the disconnected. Hope for the hurting. Jesus came to seek and to save the lost. If that isn’t a benefit, I don’t know what is. Sunday mornings, I come to give and offer what I have and who I am to God. But God gives me abundantly more than I could ever give to Him. I forget who said it, Spurgeon perhaps: “I am simply a beggar who is telling other beggars where to find bread.” I’m not going to send them there and say, “but don’t expect to get anything for yourself out of this! There’s bread there in abundance, but it’s not for you!” Of course it’s for us, that’s why God sent Jesus into the world. |
Friday, November 30, 2007
Who Is The Customer?
Friday, November 16, 2007
Marketer Created Preference
Saturday, November 3, 2007
STRESSED? Line Up the Usual Suspects
Philip. 4:10-13 "I rejoice greatly in the Lord that at last
you have renewed your concern for me. Indeed, you have been concerned, but you
had no opportunity to show it. [11] I am not saying this because I am in need,
for I have learned to be content whatever the circumstances. [12] I know what it
is to be in need, and I know what it is to have plenty. I have learned the
secret of being content in any and every situation, whether well fed or hungry,
whether living in plenty or in want. [13] I can do everything through him who
gives me strength."
Tuesday, October 30, 2007
A Priest and a Rabbi walk into a bar...
British clergy are seeking preaching tips from stand-up comedians. Not that
there's anything wrong with that. (rimshot)
In February, the annual Leicester
Comedy Festival introduced a new workshop to help clergy preach better. Leader
and comedian Andy Kind wants to make Christianity more accessible to average
people. The course focused on improving body language, voice modulation, and
overall performance skills. Kind wants to build the preachers' confidence and
self-awareness, while encouraging them to be engaging and
relevant.
"Christianity can be seen as something terribly serious, but Jesus
must have been a great laugh to have had such a following," Kind says. "He used
humor and so can we."
Friday, October 26, 2007
Memory Almost Full
Paul McCartney says the inspiration for the title of his latest album, “Memory
Almost Full,” came from a phrase he saw on his cell phone. “It seemed
symbolic of our lives today,” the 65-year-old ex-Beatle said Monday. “Your
messages are always full. And your mind is always full. And it
doesn’t matter if you’re my age or 20, I think that we all need to delete stuff
every so often.”
For the first time, I’ve been inspired by the Beatles! Not from listening to their music, but from reading this article on McCartney’s latest release. It inspired my sermon for this week, which is from Philippians 3. I’m still doing a sermon series on Philippians (thanks Brett!) and this week’s teaching is focused on vs. 13: “But one thing I do, forgetting what is behind and straining toward what is ahead,…” I think this resonates with McCartney’s statement that we need to delete stuff. We need to let go of certain things from our past – baggage we’ve been carrying, negative attitudes, old grudges, sinful behaviors, etc. – and free up some room for the exciting new things that God wants to fill our lives with. Ready with the delete key, everyone!
Tuesday, October 16, 2007
The Numbers Game
Wednesday, September 19, 2007
A Lesson from Wal*Mart
Sunday, September 16, 2007
Making an Exception
Sunday, September 9, 2007
NewComers Class
Friday, September 7, 2007
Balaam's Ass
Thursday, September 6, 2007
Just A Few Questions
How in this world can we put a man on the moon,
And still have a need for a place like St Jude's?
And why is one man born,In a place where all they know is war?
An' a guy like me, Has always been free.
An' how can two people who built a lovin' home,
Try for years an' never have a child of their own?
When somewhere out there tonight,
There's a baby no-one's holdin' tight:
In need of love. To me, that don't add up.
But I wasn't there the day you filled up the oceans.
I didn't get to see you hang the stars in the sky.
So I don't mean to second guess you,
Or criticise what I don't understand.
These are just a few questions I have.
An' why did my cousin have to die in that crash?
A good kid, only seventeen, I still wonder 'bout that.
It seems unfair to me,
Some get the chance to chase their dreams,
An' some don't.But what do I know?
Why do I feel like you hear these prayers of mine.
When so many oughta be ahead of me in line?
When you look down on me,
Can you see the good through all the bad?
These are just a few questions I have.
I share some of these questions myself, but the biggest ones definitely involve children. Why is child abuse so prevalent? How can God possibly allow child pornography to even exist? Why do children get cancer, or get abducted, mistreated, molested, etc.? I know of a couple right now who are on the verge of divorce. The wife has prayed so much for things to improve, but they've only gotten worse. Where is God in this? Is it not in His will for us to have healthy marriages, and not to divorce? Why then, do so many prayers appear to go unanswered? I'll post some theological questions later that I wrestle with, in addition to these every day life issues. These are just a few questions I have.
Wednesday, September 5, 2007
Salvation for Young and Old - what about in between?
Saturday, September 1, 2007
Thursday, August 30, 2007
The Secret Identity of Eric Park
Quotable Quotes, Part 2
This is from "The Power of Positive Thinking" and it is a truth that has helped me through many a fearful challenge. I don't know why I am prone to be fearful and filled with worry over things, but I am. I often need to remind myself that my faith (in Christ) is much stronger than my fears. "Greater is He that is in you than he that is in the world." This NVP quote above is one thing that I use, but I also often recall the promises of Scripture as well. I just like the way this quote is worded.
Tuesday, August 28, 2007
Quotable Quotes, Part 1
Monday, August 27, 2007
You Can't Change the Weather...
Wednesday, August 15, 2007
Paul - Traditional or Contemporary? Yes!
In reading this passage, I've wondered if Paul was being two-faced. Did he act like a Jew around Jews, a weakling around weaklings, a strong person around tough guys, a skin headed, guitar-strummin' pyromaniac around Brett Probert, etc.? What gives with Paul's chameleonlike tendencies in this scripture? I've come to believe that Paul wasn't misrepresenting himself or being deceitful in his identity. I believe that Paul was building on the common ground that he had with whoever he came into contact with. Paul was, in fact, a Jew. So around Jews, he could connect on that level, and then bring in his perspective on Christ and the gospel. With those who are weak, Paul could connect as one who has weaknesses (don't we all?), and with those not under the law, Paul could connect as one who is no longer under the law, but as one who now lives under the Law of Christ, and can share that with people. The title of this post focuses on traditional or contemporary, and I think Paul would say "yes" if asked which was better. Both have their value, and both can connect with different people in different ways. I think the concept of entertainment in worship is also something that Paul would say 'yes' to, as long as it was done appropriately and 'for the sake of the gospel.' It's not where you start, it's where you finish. I'm glad we have different types of churches and different styles of worship, because there are so many different kinds of people in the world, and one worship style wouldn't work for all of them. What is important is not the style of worship, but the focus of worship. As long as the focus is on Christ, and as long as the gospel is being offered, then the video clips, praise choruses, hymns, liturgies, etc. are all the icing on the cake. Are we so set in our ways that we can't change or be open to new expressions of worship, or are we willing to be all things to all, in the hopes of saving some?
Wednesday, August 8, 2007
To Hell with the Devil
"And I saw an angel coming down out of heaven, having the key to the Abyss
and holding in his hand a great chain. He seized the dragon, that
ancient serpent, who is the devil, or Satan and bound him for a thousand
years. He threw him into the Abyss, and locked and sealed it over him,
to keep him from deceiving the nations anymore until the thousand years were
ended. After that, he must be set free for a short time. ... When the
thousand years are over, Satan will be released from his prison and will go
out to deceive the nations in the four corners of the earth... But fire came
down from heaven and devoured them. And the devil, who deceived them,
was thrown into the lake of burning sulfur, where the beast and the false
prophet had been thrown. They will be tormented day and night for ever
and ever.What do you think? Is Satan the Prince of Hell, or is he a Prisoner?
Monday, August 6, 2007
Cult of Personality
I decided to take this test that everyone is posting about, and discovered that I am an ISFP. I know from similar inventories that I am a peacemaker, I avoid conflict like the plague, and I am more people-oriented than task-oriented. I find these things helpful in ministry because it helps me to see my strengths and weaknesses as they relate to myself and to others. Check out your profile at mypersonality.info!
The Sound of Music
Saturday, July 28, 2007
Off to Camp!
Friday, July 27, 2007
Always Singing One Note
In a recent sermon I shared the story of William Tyndale, a pastor from the 1500s who was passionate about translating the Bible from Greek and Hebrew into English, so the common people of England, Scotland, and other English-speaking countries would be able to read the Bible for themselves. His passion was met with great resistance, because the religious hierarchy of the time, sadly, did not want to give up the power they felt they had over the common people. Eventually, Tyndale did make a translation of the New Testament, but he was executed shortly afterwards, and it wasn’t until years later, 1611, that the King James Version was authorized and put into print. In William Tyndale’s lifetime, however, he made great strides in helping people understand the grace of God that was available to them through a relationship with Jesus Christ. It was said of him throughout his life that he always sang one note – that note being that people needed the Bible to be translated into language they could understand, so that they could know of God’s grace through Christ. This was his passion, this was his life’s purpose, and this was the ‘one note’ that he always sang. It made me think about what my ‘one note’ might be. What is my passion, my life’s purpose, my constant thread in my preaching, in my thought patterns, and in my life? Now that the Pittsburgh Steelers have ‘one for the thumb,’ I can finally start focusing on something else as my passion in life! Seriously, what is my passion? What is my ‘one note’ that I want to get across more than anything else? In a word, hope. Paul says it in Colossians 1:5 (see above), and I say it as often as I can as well. There is so much darkness in the world, there is so much tragedy, there is so much bad news out there, and yet in the midst of it all, always, there is hope. There is hope for this life, that there will be better days ahead. There is hope for this world, that we can leave it a better place for our children and grandchildren. And, thankfully, there is hope for us all when we pass from this life into the next. All hope is found in Jesus Christ. Our hope for our lives, our hope for our world, and our hope for our eternal soul. Hang on to hope! Always hang on to the hope that Jesus Christ is with you, and that His love and His power is stronger than anything the world may put in your path. Remember, too, Paul’s words about what hope. Hope is a spring from which love and faith abundantly flow. Do you have hope? Do you let your love and your faith flow out of the hope that God has stored up for you in heaven? Paul writes elsewhere of faith, hope, and love, and he makes it clear that the greatest of these is love. Here in Colossians, however, he makes it clear that love springs forth out of hope. Keep your hope alive in Jesus Christ, and He will see you through. What is your 'one note'?
Sunday, July 22, 2007
Hook, Line, and Sinker, Sucker!
Thursday, July 19, 2007
Grace and Gunfire
Wednesday, July 4, 2007
Happy 4th of July!
Tuesday, July 3, 2007
New Park = New Opportunity!
Friday, June 29, 2007
Living Prayer
Friday, June 22, 2007
"GIVE GOD THE GLORY."
In our churches today, we place a lot of emphasis on what preacher we have, what programs we develop, and on which person is doing what. All of those are important things, but they pale in comparison to the Almighty God we serve. We are tools in the Master’s hands, allowing Him to work in and through us for His purposes. May we look at our own lives in such a way that we let God use us as He will, and whether He chooses us for great things or small, may we always give God the glory! As though speaking beyond the grave, Wesley reminded me once again that it is not about us, it is about the God whom we serve. Give God the glory!